PageRank-SEO

Improve Your Web Site's Search Engine Rankings!

1. To be found. To achieve a high placement on Organic Search Engine Results Pages (SERPs).
2. To achieve a high Click Through Rate (CTR) from SERP listings with the enticement of relevant content, products, and/or the promise of reward(s).
3. To achieve a high conversion rate, increasing the site's Return on Investment (ROI) through adequately defining “success events”.

 

Increase Traffic & Define Goals

 

A basic endeavor for any public web site is to increase traffic. Fulfilling higher traffic goals isn't just an endeavor to realize more visits. The idea is to optimize your pages for the keywords that drive traffic from the cross section of potential visitors that's most likely to participate in success events. Ultimately, it all comes down to an ability to convert links, regardless of whether the goal is to create a revenue stream or to disseminate information.

 

Traffic sources fall into one of four categories: Direct Traffic, Referrals, Search Engines, and Pay Per Click (PPC). Direct Traffic is, of course, when a visitor reaches a site by entering the web address directly into a browser's address bar. Referral traffic is click throughs from backlinks. Backlinks are inbound links from any web page back to pages on your own site. Search Engine traffic originates from placement on SERPs. The most common PPC campaigns include purchasing keywords or banners.

 

SEO Articles:

•  Communicating with Search Engines
•  Considerations for Building a Web Site
•  Driving Traffic To A “Success Event”
•  Gap Analysis Study(s)
•  Google's PageRank
•  Keyword Effectiveness Index Values
•  Organic Search Engine Result Pages
•  Top Ten SEO Best Practices

The SEO articles address considerations, define terms, and offer guidelines for search engine optimization research — how to harvest and place long tail keyword phrases on your web pages to improve placement on SERPs. The greatest maxim is “Content Is King”. You can't be found for what's not on your pages.

 

PageRank-SEO services include Gap Analysis Studies, Meta Tag Optimization, maximum Keyword Effectiveness Index value research and implementation, Web Analytics reports, Web Design and Development.